How do you succeed in the era of me? With personal branding, of course! Social media and image are more important than ever if you’re looking for a job or leading others in yours. Here are some great personal branding tips that will help you stand out from the crowd…
Brand
With personal branding, you need to start at the foundations: the brand! Begin with the most important question of all: what sets your company from others in the same field? What can you, and you alone, provide? Of course, from here, you can start answering many other important questions, like:
- What are the main values of the company?
- What’s the style of the brand?
- What’s the idea behind the brand?
- Is it possible to express the main points in hashtags?
As you note the answers down and brainstorm, look for the one service or product you can become incredibly good at, and focus on that. While having a broad company might seem like a good idea, that’s actually not true. Customers are, more often than not, looking for someone professional who can get a singular job done, quickly.
Visuals And Wording
Of course, personal branding is not all about big ideas. It also includes images and wording! Entrepreneurs and CEOs can do themselves a massive favor by keeping up with all the recent design trends and incorporating these designs into their own work.
When considering images and slogans, go back to your brainstorming notes. How can you represent your big idea in a single image or just a few words? Telling the audience a story is the most powerful tool you have, as it gives the audience something to take with them. With this in mind, also set aside time to work on your communication and storytelling skills.
Partnership
Once you have started working on your personal brand in earnest, its time to consider one of the most powerful tools of all: affiliates and partnering. Have no idea where to begin? That’s okay! Start by looking to your past. Are there old contacts, colleagues, friends, or family that you could potentially work or partner with? Often, it can be easier to work with those you are familiar with. However, if you’re still coming up empty, take a look in the local community for motivating projects or organizations that would work well with your ideas.
Changes
So, you have a personal brand and perhaps have even started working on professional connections – fantastic! However, do not be scared to change the brand, should it need changing in the future. Times changes, and generations want different things. Every good brand holder should want to stay relevant, and the only way to do so is through change. For example, data is already showing that the business that quickly changes their brand and ways in the face of the coronavirus are doing the best.
In short: do not be left in the dust! Keep your finger on the pulse, and always have the next step planned!