LEGO, one of the most famous toy brands in the world, had now broken another record. Now, in addition to their popular theme parks and toys, LEGO has the most popular brand channel on YouTube!
Gaining Traction
Tech followers Buy Shares uploaded new data recently, showing that the LEGO brand channel became the most popular on YouTube, with a mind-blowing 10.4 billion views in June! That’s just over 230,000 views a minute! Now, LEGO’s profit has exploded in the past ten years, up a whopping 272.42% since 2009. However, that’s not why many experts think the company’s YouTube blew by the likes of Coca-Cola and Angry Birds. LEGO has been providing some amazing content during the recent coronavirus lockdowns, as well as providing to those in need!
As the pandemic struck, LEGO announced that they found a way to help medical workers in the front lines. In April, the workers transformed their toy-molding machines and began making face shields for Danish Health Authorities workers. In the statement posted to People Magazine, the representative said that the company’s machines can produce more than 13,000 face shields a day. “A few weeks ago a colleague in our incredibly creative Engineering department heard that there was a desperate need for safety equipment for COVID-19 in Denmark,” the company said in a statement. “He approached the rest of his team with his idea for a visor and they started to trial production ideas. The design and quality was approved by local health authorities.”
Making Changes
LEGO also took to social media to help children in need during these desperate times. At the end of April, after creating face shields, they posted a few pictures showing their partners distributing the toy boxes in the hospitals. “We’re donating 500,000 sets to children in need of play around the world,” LEGO captioned the pictures. Then, later in the year, they spoke up against police brutality after George Floyd’s death. “We stand with the black community against racism and inequality,” the company said. “There is much to do.” The representatives announced that they’ll be donating $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”
But they didn’t stop there, and also sent out emails to their affiliates. The emails contained all the changes in Lego products and toys. “In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP,” the email stated. They listed 31 sets with police, firefighters, and the White House. It was followed by the official statement, clearing out the situation and saying that the sales of these sets will end soon, too.
“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the U.S. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future,” the statement said.
Sources: People, BizCommunity